7 Reasons Why Your Google Business Profile Isn’t Ranking
Wiki Article
If you’ve claimed your Google Business Profile but it’s not showing up in search results, you’re not alone. Many small business owners wonder why their profile isn’t helping more people find them online. Here's a simple look at 7 common reasons why your profile might not be ranking well. We’ll also mention a useful site—reputationbuilder.us—for ideas on building trust with customers online.
1. Your Business Info Is Incomplete or Wrong
Google gives better rankings to profiles that are fully filled out. If your address, phone number, business hours, or categories are missing or incorrect, Google might not show your profile to users. Double-check that everything is up to date.
2. You Don’t Have Enough Reviews
Reviews show that your business is active and trusted. If you have few or no reviews, Google sees that as a red flag. Ask happy customers to leave honest reviews—it goes a long way.
3. You’re Using the Wrong Business Category
Google relies on categories to match searches with businesses. If you’ve picked the wrong primary category, your business won’t show up in the right search results. Choose the one that best describes what you do.
4. Your Business Is New
If your business or profile is brand new, it might take some time to start ranking. Use this time to focus on getting reviews, adding photos, and posting regular updates to your profile.
5. You Don’t Post Enough
Google likes active profiles. If you haven’t posted anything in a while, try sharing updates, special offers, or pictures of your work. This shows customers (and Google) that your business is active and trustworthy.
6. Inconsistent Info Across the Web
If your business name, phone number, or address shows up differently on other websites or directories, Google might think these are separate businesses. Make sure your info is the same everywhere online.
7. Low Engagement
If people don’t click on your profile, read your posts, or call your business, Google might assume it’s not relevant. Keep your content interesting and useful so that people want to engage with it.
Fixing these issues can help your profile work better and reach more customers. It doesn’t have to be perfect—just genuine and helpful. Keep things simple, and you’ll see progress over time.